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First Choice Health Insurance, Inc. – Headquarters – Roseburg Oregon

A Health Insurance Resource Center for the States of Oregon, Washington & Arizona

First Choice Health Insurance, Inc. in Roseburg Oregon (formerly the John Gridley Agency) has been helping people meet their health insurance needs since 1991. In 2002 we created the ehealthlink.com website to extend help outside the Roseburg area to more people in the State of Oregon. In 2004 we expanded our coverage area to include the states of Washington and Arizona. We have doubled the number of agents over the last three years to provide the same caring service to a ever growing clientele. In August of 2010 we decided to discontinue offering coverage in Idaho, Colorado and New Mexico as a cost–saving measure due to low activity and the health reform law’s impact on our agency. Visit our Roseburg office on your next trip to Oregon. Visit our Roseburg office on your next trip to Oregon.

Roseburg Oregon Headquarters

Toll Free: 1-888-957-5001

New Roseburg, Oregon Headquarters
First Choice Health Insurance


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Why Roseburg Oregon as the birthplace of this business?

This is a story about John and Ann Gridley's travels.

In 1989 and 1990 we made several trips between our jobs in Orange County and Ann's family's residence in Bellevue, Washington. On a trip back to southern California in September of 1990, as we passed by Roseburg on the freeway, we thought that this might be a nice place to move to in five years or so.

Well, when John got back to work that next Monday morning, he became a victim of peace (that's what someone called it when an aerospace software engineer faced the end of the Cold War and lost his job). With 60-day notice in hand, we decided to move to Roseburg in November of 1990 without ever having seen the city except for its freeway exits.

John had previously sold insurance for three years, having been first licensed in New York State in 1961, and decided that it would be fun to do it again. He started the agency on February 1, 1991 while Ann went to work for the then Douglas National Bank as Marketing Director to put food on the table. By May of 1991, John decided to specialize solely in health insurance because it was in so much turmoil and he liked challenges.

Ann joined the agency in 1995, and since then, it has grown to a team of over 15 people. In 1999 we changed the name from John Gridley Agency to First Choice Health Insurance, incorporated in Oregon.

Dear John Gridley,
"This is a truly creative and informative web site. I can see why your phones are ringing off the hook. It was especially nice to see a picture of you and your wife because I got to put a face to the person I've talked to on the phone for a couple of years. I especially liked reading about how the website came to be because it helped to personalize your services more. I look forward to many more years of work with your company."
Warmest Regards,
Theresa Hart
CSA